Digital Marketing is not new. It has been around for decades. Any marketing that is done through digital channels like email, social media, website, and landing page – even Whatsapp is part of digital marketing. It is promoting awareness of products and services to targeted consumers over the internet.
Digital Marketing Services
Email Marketing is the backbone of digital marketing. An email marketing campaign consists of a series of emails that are intricately crafted to support the same message. They are released to the audience in phases and familiarizes your readers with your brand.
Search marketing strives at becoming Google-algorithm friendly so that your website grabs the most-sought-after space on the SERP (Search Engine Results Page).
Social media marketing uses social media platforms like Facebook, Instagram, Twitter, and alike to connect with your audience and drive inbound traffic.
Digital Marketing Strategies
Blogging is a useful tool to attract desired prospects to your door-steps. Pay-per-click or PPC marketing is another way used by advertisers to place their ads over a search engine page. In this model, the advertisers pay for every click that they receive.